QUICKIE: m ss ng p eces
While browsing through the Cool Hunting archives I came across one of the cleverest company names I have seen in a long time.
This description was taken from their website:
m ss ng p eces is a boutique video label that develops original programming. We specialize in producing content for online distribution.
The i is the missing piece of m ss ng p eces, or to put it differently:
There is no i in m ss ng p eces. So ingenious…
I am a big fan of word play but they have taken it to another level. You can watch a video they produced about the work they do in their New Revolutionaries clip. They also created Cool Hunting Video and produced many of their clips. The following is a clip about the great Argentinian singer Juana Molina:
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